AUSTENITE
Project Description:
Create a brand and packaging. I chose one of the biggest Graphic Design competitions on the market, Craft Beer. In a market where people regularly make their decision based on can or box design I tried to standout by going in the opposite direction and going with a minimalist design.
The name Austenite is actually the name of the gamma formation of steel. It was fun to pull some imagery from the phase diagram of iron and carbon as the base imagery as well as the cubic atomic structures and develop them into a fully flushed modern alcohol brand.
Create a brand and packaging. I chose one of the biggest Graphic Design competitions on the market, Craft Beer. In a market where people regularly make their decision based on can or box design I tried to standout by going in the opposite direction and going with a minimalist design.
The name Austenite is actually the name of the gamma formation of steel. It was fun to pull some imagery from the phase diagram of iron and carbon as the base imagery as well as the cubic atomic structures and develop them into a fully flushed modern alcohol brand.
